About
A father, husband, amateur cyclist, and designer. My journey into design started early, with a background in Fine Arts during high school, a degree in Graphic Design, and a Master’s in UX/UI Design. From the beginning, I was drawn to user experience and interface design, working on and leading technology-based projects.
Over the past 12 years, I have focused on designing digital products for complex systems, where decisions matter and systems need to perform at their best.
I’m passionate about helping organizations transform complex operations into guided, clear, and reliable digital experiences, designing products that support decision-making and reduce friction in critical operational workflows.
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Beyond my career, I have had the opportunity to teach design at the Universidad Internacional de La Rioja. I have also taken part in working groups for the creation of Spain’s first design code of ethics.
On a more personal note, I live on the island of Gran Canaria and I’m the father of an enthusiastic child. I have always had a passion for sport. I was a professional futsal player for many years, and over the past 8 years, much of my life has been on two wheels: the bicycle.
Whenever life gives me a moment to breathe, I love escaping into nature. It’s my way of shifting my attention away from screens and reconnecting with myself.
What I Bring to the Team
End-to-end product thinking
From discovery and research to delivery, aligning design with product and business realities.
Systems & strategic thinking
Designing beyond screens by understanding how products behave within complex ecosystems.
Collaboration & facilitation
Helping multidisciplinary teams move forward through shared understanding and structured decision-making.
Insight-driven design
Combining qualitative research, behavioural insights and data to guide product evolution.
Solving complexity with clarity
Turning difficult problems into solutions that feel simple, intuitive and reliable.
Experience
WORK
On board
Lead Product Designer
Promoted internally
Atlantis Technology
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2022 – 2023
Atlantis Technology
Senior Product Designer
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2021 – 2022
International University of La Rioja (UNIR)
UX Instructor – Master’s in UX
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2017 – 2022
KenTech by SportPesa
UX/ UI Designer
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2014 – 2017
e.Kuantia - Electronic Money Institution
Interaction & Visual Designer
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2014
CDG Brand Ireland
Visual Designer
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2013
Freelance
Web & Visual Designer
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EDUCATION
2019 – 2020
UNIR - Universidad Internacional de La Rioja
Master’s Degree in User Experience Design
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2019 – 2020
EASDGC - School of Art and Design of Gran Canaria
Degree in Graphic Design: Visual Communication
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Code of Ethics for Designers
2014 / Early Contributor, Working Group Member
Design Matter '18
2018 / Design Matters ’18 – Participant, Copenhagen
Certified Member
2025 / Interaction Design Foundation
2025 / Certified in
AI for Designer
2025 / Certified in
Data-Driven Design: Quantitative Research for UX
